喬吉拉德的十三套成功法寶

1.    KEEP YOUR TROUBLES TO YOURSELF and make people believe you are having a wonderful time.把困難留給自己,而且要讓人覺得你過得很好

2.    ORGANIZE YOUR LIFE; keep an appointment book so you don’t have to use the word that sickens me “I FORGOT’.  At the end of each day list what you did and plan your work for the next day.  If you know where you are going you will get there.把自己管理好。管理好自己的行程,不要讓人聽到令人作嘔的”我忘記了”,每天檢查自己今天完成了什麼和規劃明天的行程。如果你知道要去那裏的話你終究會到達那個目地的。

3.    WORK WHEN YOU WORK; don’t take long lunch hours or play golf, when you should be working.  Eat with people who can help your cause, not co-workers.專心工作。不要浪費時間吃下午茶閒喀牙或打高爾夫球。和能幫忙生意的人吃飯而不是和同僚。 

4.    DRESS THE PART; what kind of people are you dealing with, if you are selling to blue-collar workers, don’t wear $500 suits and expensive shoes, jewelry or watches, wear it on your own time not when your working, clothes can turn people off.穿著得體。如果你和黑手做生意,不要穿一套幾萬塊的西裝,或昂貴的皮鞋,不要穿金戴銀,要穿的的話請下班再穿,因為會讓你的客戶不爽。

5.    OBSERVE GIRARD’S NO-NO’S; no smoking or chewing tobacco, no gum, no colognes, no profanity or dirty jokes and men do not wear earrings when you are working. Turn off Cell phones, they’re irritating.  The biggest killer of them all is NOT BEING ON TIME.遵守喬 .吉拉德的幾個”不”。不抽煙、不吃口香糖、不擦香水、不說不入流笑話、男生不戴耳環，談事時關掉手機、最重要的是:不要不守時。

6.    LISTEN! People can tell if you are not listening.  The longer you listen, the more obligated people will feel towards you.  The more you listen, the more likely a customer is going to do business with you.  Listening shows that you care.  “The mouth should only be used for eating, keep your big mouth shut”!傾聽!人們其實都知道你有沒有在聽。您越傾聽,人們越向著你。您越傾聽,人們越想和你做生意。傾聽代表你在乎他人。嘴巴是用來吃東西的,做生意時閉嘴吧!

7.    SMILE! A smile increases your face value.  If people would smile more they would feel better and makes their customer feel like doing business with them.多微笑。笑增加我們的親近性。讓人願意和我們相處,也增加生意成功的機會。

8.    KEEP A POSITIVE ATTITUDE; hang around with positive people, stay away from naysayers, cry babies, if something isn’t going right in your life, keep it to yourself, no one wants to hear your problems.正面思考。只和正面思考的人在一起,不要和負面思考的人,遠離愛哭愛抱怨的人。把不好的事留給自己,別人不想聽到你不幸的遭遇。

9.    RETURN ALL PHONE CALLS & EMAILS; not returning calls or emails are a way to lose customers and friends, return your calls and emails as soon as possible.回覆每一通電話及email。不回信會讓你失去朋友,儘速回信吧!

10.       TELL THE TRUTH; if you are caught in a lie even once, you will always be considered a liar. Even if you tell the truth for the rest of your life, you won’t be trusted or believed.誠實。如果一生中只有一次被抓到說謊,你一輩子都會被認為是說謊者。縱使你從此都說實話,人家還是不會相信。

11.       DON’T OVERCHARGE; if you do and the customer compares your deal with somebody else, you have lost him.  Take a little and leave a little, Joe only worked on a small profit, but he was heavy on volume, averaging six retail automobile sales a day.  Word of mouth got around that you can’t beat Joe Girard’s price.不要賺太多。如果你賣太貴被發現,你會永遠失去這個客戶。喬吉拉德賣車都只賺一點點,但量很大,他一天可賣六部車。大家都知道喬的價錢最好。

12.       STAND IN FRONT OF YOUR PRODUCT OR SERVICES; not behind.  The most important thing to do for your customer is SERVICE them and they will do business with you over and over again.站在你的產品或服務之前,不是後面。也就是要主動去服務你的客戶,不是等人家來找你,這樣客人會一再找你做生意。

13.       LEARN FROM EVERY SALE; when people tell you why they do business with you, they are reinforcing their trust in you.  You learn about things they like and what they don’t like and if they like you they will do business with you forever.從每一筆交易學習。當人家和你做生意,他們其實在表達他們對你的信任。你要知道客人喜歡的和討厭的事,這要他們會成為你永久的客戶。

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