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谢凌鸿
谢凌鸿 谢凌鸿 谢凌鸿
  • 当前所在地:中国 湖南 娄底市
  • 公司: 湖南楚天智业
  • 学校: 湖南大学
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更新时间:2009年6月30日 注册时间:2007年4月

生活过得混乱不堪,心里总有太多太多的东西无从倾诉。当我试图写点文字的时候才发现,竟再也没有办法表达自己的情绪,文字已渐渐荒芜,于是情绪终将搁浅,寂寞开始跳舞。--> 点击  查看更多

8小时外逛商场
2007-11-20 10:57:31 本文已公布到博客频道情感·经历分类
8小时外逛商场 放大
零售·印象
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做零售的人逛卖场,心态比较复杂。因为身兼两样角色的缘故吧?——作为零售人,要认真、专注地了解卖场;作为顾客,却要轻松、悠闲地购物消费。在8小时以外,我实际上难得真正意义上的逛一回商场。

离开办公室,我坐在一座不温不火的城市,一座不新不旧的商厦。红色和蓝色,是一个地界的标志?还是一杯富含夏日情调的French鸡尾酒?卖场给人的吸引,听起来可以飘渺虚无,视觉的触碰却是实实在在。想起一位同行的话来:在中国开超市,除了提供物美、价廉、丰富的商品给那些勤劳淳朴,却收入不高的老百姓们,其它的成功因素,都是富有争议的东西。

零售人与顾客的印象中,存在共性认识的,莫过于卖场里的人(店员)、物(商品)和VI(导示)。零售人关注的,是管理的受控、是毛利和周转率、是策划的效果;顾客欣赏的,是服务的到位、是商品的琳琅满目、是感官上的享受。一种紧张、沉重的工作压力,换来另一种轻松、愉悦的审美情趣——这可不是溢美之词,而是零售价值转换的真实显现。

零售人忙碌着:那些忙着将商品上架、整理排面的店员;那些保持十足耐性向顾客讲解商品性能的导购员;那些竭力隐藏严肃释放笑脸来回奔走的管理人员……

顾客,也忙碌着:那些率性地把玩、拿取商品,又随意地将它丢弃在角落的年轻人;那些不厌其烦地询问,因为理解的误会而连声责怪店员的老人;那些怀着满腔挑剔,却每每狂热地将购物车填满的主妇们……

两个不同的群体,貌似对立着,又好象无声地融合着?

总有些隐藏不住的情绪。可别恼,或者因为天气的炎热,昨晚又熬过了半个不眠之夜;或者因为货物盘点,又加班到十一二点;又或者,家乡的父母身体有恙,平添了几分牵挂和思念。做零售,哪个不是在心灵深处,经历一段“炼狱”的过程?而修成的正果,可是在零售人和顾客之间的从容转换?

生活中,是闲适的顾客,岗位上,是忙碌的零售人。

那些拿空了又立即填满了的货架排面,那些沿着通道两边码放整齐的卡板堆头,背后促成了多少个愿望的满足?又意味着多少劳动的付出和汗水的滴洒?

顾客因为寻找一件小小的商品而偶感头疼,零售人却会因为货架的空置和堆头的零散受到严厉的问责;顾客面对某类商品只有一种选择时而无可奈何,零售人却会因为缺货和断档承担考核不合格的处分。从顾客的抱怨到眼前的问责,并不需要漫长的传导,责任及其承诺和履行,是保持卖场高效运营的“润滑剂”。

几百类?还是几万种?一台国际知名品牌的47英寸平板彩电?还是一把东莞某镇生产的蒸锅用不锈钢手夹?真正意义上达到物美、价廉、丰富的大卖场呈现在眼前时,顾客的消费欲望得到最大限度的满足。然而,对零售人来说,这不过是一个目标的达成,因为它仅仅是更高目标的起点和开始。
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VI,一种固化了的卖场文化。VI的展示和理解,局部意义上意味着品牌的创造和赏析过程。可不要小看那整齐划一的导示牌,那大得不能再大的特价标签,那些鲜明的彩旗和突出的吊牌,那一本本精致而值得细细品味的DM小册子。在商品高度同质化的今天,在商场竞争激烈的当下,或者,区别卖场的唯一识别标志,就是VI

French的味道被不断的稀释,再稀释,我们几乎品不到那遥远国度里的浪漫遐想。是区别还是融合?这是个问题。是保持独立,还是海纳百川?这更值得让人思考。跨国界、跨文化的经营,始终是强势企业发展的趋势。选择什么样的未来,未来便能够给我们带来什么。

顾客的“执着”是零售人用“忠诚”所换来的:因为忠于职守,我们换来了顾客对卖场的认同和偏爱;同样,顾客的“忠诚”也是零售人用“执着”所换来的,执着追求服务的品质,是顾客忠诚于卖场最直接的理由。作为著名的零售品牌,背后所蕴涵的意义和体现的象征,如果说听起来是虚幻的,那么,当你置身于其中,就会发现,那是多么的真实。

明亮而熙熙攘攘的卖场里,一个两岁的小孩在通道上来回跑动拍打着小篮球,匆忙而过的店员小心地躲避着。小孩拍着拍着突然摔倒,年轻的店员走过去将他扶起,安慰他并等待孩子母亲的到来。

忽然有一点点顿悟:选择做零售人,我们的确放弃了很多,或者那是因为我们很可能会得到某种更为珍贵的东西,一种在现代社会中不可多得的“服务精神”。我们因为这份工作而把这样的品质融入到生活中,我们因为生活着而给社会带来积极的影响,我们因为社会的进步而影响或将会影响更多的人。

这会不会是一种企业精神的延展?一种企业回馈社会的方式?

暮色中,瞥着那片模糊不清的红与蓝,我陷入沉思……


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评论

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呵呵分析的真是透彻哦

2007-12-18 14:02:56

我以前女朋友也是这里的!

2007-12-16 16:02:45

俺也是娄底的,呵呵

2007-12-09 21:34:25

想学习英语,有谁愿意和我一起来!~~

2007-12-06 12:54:33

我也喜欢逛商场,可是不喜欢一个人逛.

2007-12-02 14:30:04

今天进来看的第一篇文章 感觉不错 我是很爱逛超市 商场的哦 特别是心情欠佳的时候 不过从来没有去深入的了解以上文章所说的东东

2007-11-30 09:21:32

離鄉多年了﹐從這才知道家響竟也有如此大的supermarket.

2007-11-29 12:45:42

你那是 娄底的 沃尔玛 超市吧?呵呵 我还去过那!!!

2007-11-28 15:54:43

]
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I am cool-moving guy.I love making friends.I need friends from China no matter the sex because I will be coming to China in September 2008. Someone who is prepared to teach me Chinese and I promise I will help the person improve rapidly on his or her English.I will be coming to study engineering
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Name: Aleksi, 22 (male)
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Hi there! My name is Aleksi and i come from Finland. I would like to have penpals from china, especially from Shanghai because i am coming there in february next year. I work now as a manager in a factory here in Finland. My hobbies are swiming, running and going to the gym. I also watch movies a lot and like to be with my friends. I would be very happy to have chinese penpal who can tell me lot of things in china and the culture too. I am willing to teach english and want to learn chinese myself too. I will look forward to have YOU as my penpal :)
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Name: sj, 50 (male)
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I would like to learn Chinese language.
Name: Guillaume, 20 (male)
From: Lyon, France
Language: French, English, Japanese
Email: ggrenet@gmail.com
Hi !

I am a student (well, not for long!) in the engineering field and research in computer science. My main interest are artificial intelligence, robotics and programming. I also play a lot of Weiqi (Chinese board game) Don't get scared, I am a pretty nice guy ;p

There are many other things that I like, including cooking (I love spicy food and pastery/cakes !), music (who doesn't ? I am trying to learn Piano in my spare time), japanese dance games such as Dance Dance Revolution or japanese RPG games (it's a nice way to spend time when it's raining outside, isn't it ?) and many other things. Right now, I have a lot of work at school (it's my final year) but I am trying my best to have as much fun as possible ! :)

I am looking for a penpal to help me learn Chinese :) My girlfriend is chinese and I'd be very happy if I could speak with her in her native language ~ I could help you with your english or french ! Anyway, it'd be nice just to talk with you :)

A bientot !

Guillaume

PS : You can contact me directly at ggrenet@gmail.com



Name: SP CHIN , 37 (male)
From: Kuala Lumpur, Malaysia
Language: Chinese, nglish
Email: sinpangchin@yahoo.com
I like to know ladies from China to teach me to write and speak Chinese / mandarin , in return I will teach her in English. If you are interest to learn more in English and my country your reply is most welcome.
Bye! Hape a nice learning

2007-11-27 14:48:30

收录在专题里了哦~~继续关注哦~~

2007-11-22 14:57:19

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